The role of SAP in supporting the retail industry through pandemic-induced (COVID-19) challenges

The COVID-19 pandemic posed different challenges to the retail industry of the world at varying levels, such as disruption of the supply chain, change in consumer behaviour, and shift toward digital interfaces such as e-commerce. Under such circumstances, this study has highlighted how retailers have benefited from SAP solutions to meet their needs during such unprecedented times by utilizing SAP's entire ERP tool kit to enhance the supply chain through resilience, managing employees and enhancing customer relations. Through qualitative and quantitative analyses, including case studies, data visualization, and statistical methods, this paper highlights SAP’s transformative impact. Results indicate measurable improvements in inventory accuracy, customer retention, and online sales growth, demonstrating SAP’s value in enabling digital transformation under crisis conditions. This research provides insights into the potential of ERP systems like SAP for future-proofing retail businesses against similar crises.