Revolutionizing industries through digitization: The strategic importance of mobile application automation

Sridevi Kakolu 1, 2, * and Muhammad Ashraf Faheem 3, 4

1 Boardwalk Pipelines, Houston, Texas, USA.
2 Jawaharlal Nehru Technological University, Hyderabad, India.
3 Speridian Technologies, Lahore, Pakistan.
4 Lahore Leads University, Lahore, Pakistan.
 
Review
International Journal of Science and Research Archive, 2023, 08(01), 973–987.
Article DOI: 10.30574/ijsra.2023.8.1.0276
Publication history: 
Received on 01 November 2022; revised on 22 January 2023; accepted on 25 January 2023
 
Abstract: 
In this article, we look at how mobile application automation is a game changer in the digitization of different industries. It discusses how automation makes work more efficient, cuts costs, and offers better user experience by automating app development and deployment processes. The challenges of mobile application automation are discussed, and the challenges and problems that mobile devices present are primarily focused on, such as incompatibility, introducing costs in the setup, and issues with privacy and security. It provides an overview of popular automation tools, i.e., Appium and Selenium, and the relevant uses of these tools in various contexts. This dissertation examines the incorporation of advanced technologies, such as artificial intelligence and machine learning, and their integration to match the changing customer expectations and enhance cyber security measures. Effective implementations are studied and highlighted in case studies from the retail, healthcare, and finance sectors to show automation’s transformative power in business practices. It concludes that mobile application automation is a new technology and a strategic asset that will help organizations gain a competitive advantage in today’s rapidly changing digital world.
 
Keywords: 
Mobile Application Automation; Digitization; Operational Efficiency; User Experience; Cost Reduction; Compatibility Issues
 
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0