Alternative locus for communication among grassroots communities. A Kenyan perspective

Nancy Wanjiru Kungu *

Department of Communication, Languages and Linguistics, PAC University, Kenya.
 
Review
International Journal of Science and Research Archive, 2024, 12(02), 2278–2281
Article DOI: 10.30574/ijsra.2024.12.2.1392
Publication history: 
Received on 21 June 2024; revised on 11 August 2024; accepted on 14 August 2024
 
Abstract: 
Grassroots communities in Kenya embrace the local communication platforms that promote knowledge and awareness of remedies for problems related to their existence. Typically, the fora enable members of the communities to participate in unique communication as they provide an alternative to mainstream media in terms of content, timing, language, presentation, and community involvement. The distribution of knowledge, skills, and leadership abilities through these media contributes to the advancements of local individuals and communities in general. These media, also empower communities through dissemination and exchange of development programmes. Accessing information enhances the livelihoods of local community members as it affords them opportunities to realize their socio-economic dreams and goals. Through community media, marginalized voices are heard. The concerned communities therefore secure opportunities to engage and contribute to the production of valuable information on crucial matters such as education, governance, peace, agriculture, entrepreneurship, poverty eradication, entertainment, community health, nutrition, and development in general.
 
Keywords: 
Alternative forum; Grassroots; community; Community media; Non-profit making
 
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