Navigating growth: Unraveling the interplay between marketing strategies and social media in the economic development of nations

Ambili K *

Department of Economics, Sree Krishna College, Guruvayoor, Kerala, India.
 
Review
International Journal of Science and Research Archive, 2023, 10(02), 1144–1151.
Article DOI: 10.30574/ijsra.2023.10.2.1088
Publication history: 
Received on 15 November 2023; revised on 24 December 2023; accepted on 27 December 2023
 
Abstract: 
This research article delves into the dynamic relationship between marketing strategies and social media in shaping the economic development of countries. In an era where globalization and digitalization are driving transformative changes, understanding the pivotal role of marketing and social media becomes crucial for policymakers, businesses, and academics alike. The study employs a multidisciplinary approach, drawing on insights from economics, marketing, and communication studies to analyze the impact of marketing practices and social media engagement on economic growth. The research explores how effective marketing strategies, including product differentiation, brand management, and targeted advertising, can stimulate economic activities and enhance the competitiveness of nations in the global market. Furthermore, the article investigates the amplifying effects of social media platforms on the dissemination of marketing messages, consumer behavior, and market trends. It examines how the interconnected nature of social media networks facilitates the rapid spread of information, influencing consumer preferences and fostering entrepreneurship. Moreover, the study investigates the potential challenges and ethical considerations associated with the intersection of marketing and social media in economic development. It scrutinizes issues such as privacy concerns, misinformation, and the digital divide, providing insights into mitigating risks and promoting responsible marketing practices.
 
Keywords: 
Economic Growth; Marketing; Social Media; Trade
 
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0