Data Driven Insights into SME Growth: Exploring Trends, Challenges and Strategic Opportunities

Chukwuebuka Anthony KORIE 1, * and Onyinyechi Jane UDEGBULEM 2, *

1 Artificial Intelligence and Data Science, School of Computing and Mathematics, Keele University, Stoke-on-Trent, Staffordshire, United Kingdom.
2 Mass Communication, School of Social Sciences, Imo State University, PMB 2000, Owerri, Imo State, Nigeria.
 
Review
International Journal of Science and Research Archive, 2023, 10(02), 1566-1578.
Article DOI: 10.30574/ijsra.2023.10.2.1055
Publication history: 
Received on 06 November 2023; revised on 22 December 2023; accepted on 28 December 2023
 
Abstract: 
This paper is a synthesis of the quantitative and qualitative data on small and medium enterprise (SMEs) performance in the 2022-2025 period to establish emerging trends in their performance, the main limitations that they encountered when recovering after the pandemic, and practical strategic opportunities of firms and governmental policies. In both developed and emerging economies, SMEs proved to be resilient and remain in net job creation disproportionately, despite regional variation in the rate of growth. The years were, however, characterised by more stringent external capital (increased expenditure on borrowing and decreased lending and equity flows), which limited investment and growth, an impact particularly severe among women- and minority-led companies. OECD+1 Concurrent macro pressures, such as chronic inflation, high input prices and labour shortages, increased the fragility of operations and the narrowing of margins. U.S. Chamber of Commerce
Simultaneously, the use of digital and nascent AI among SMEs became one of the distinguishing factors: data-intensive companies obtained efficiency and customer targeting, as well as demonstrated higher scalability, whereas numerous others were dragged behind due to the skills, cost, and infrastructure disadvantages. International Trade Centre+1 The evidence suggests three strategic opportunity clusters: (1) targeted financing instruments and blended capital, which combine public and private, close funding gaps; (2) scalable digital transformation programs (training, subsidised tools, interoperable platforms) democratize productivity gains; and (3) adaptive labour and supply-chain policies, which reduce frictions and enable upskilling. The policy coordination that binds the short-term relief to the long-term investments in productivity will be necessary to transform the resilience of the SMEs to long-term inclusive growth. The paper concludes with a research agenda and a policy checklist that is data-driven, used to track the recovery of SMEs up to 2025 and beyond.
 
Keywords: 
Small and Medium Enterprise (SMEs); Data-driven strategies
 
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