Women entrepreneurs in digital commerce: With special reference to Coimbatore district

T. Priyanka 1, *, R.Jeya Rani 1 and R. Ramki 2

1 School of Management studies, Sathyabama University, Chennai, India.
2 Department of Commerce, Karpagam Academy of Higher Education, Coimbatore, India.
 
Research Article
International Journal of Science and Research Archive, 2023, 09(02), 262–267.
Article DOI: 10.30574/ijsra.2023.9.2.0541
Publication history: 
Received on 02 June 2023; revised on 10 July 2023; accepted on 13 July 2023
 
Abstract: 
In the present scenario, ‘male-only’ curse in entrepreneurship don’t bother Indian women who are passionate towards their career and business goals. The increased use of internet, technologies and ease in communication is opening up new platform for women in digital business market. Digital media is not just the medium to raise voice and get heard, but it is also the safest avenue to convert big ideas into powerful brands for women entrepreneurs around the world, including India. Moreover, it plays crucial role in removing gender biasness as the digital medium places a layer of invisibility on the seller’s identity. The concept of “Minimum Investment, Maximum Profit” in online business is helping women entrepreneurs to make their own identity in the digital startup environment. This study is an attempt to know the status of women entrepreneurs and their significance in digital startups environment in India. 
 
Keywords: 
Women Entrepreneur; Digital Startups; Digital Media; Entrepreneurship
 
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