A study of marine tourism development in Bulukumba regency

Tourist characteristics are needed to determine the market share attraction. This study aims to determine the factors that significantly influence the development of marine tourism and tourist-based characteristics to formulate development strategies. The research method was a descriptive quantitative survey approach. The data were collected by interviews and questionnaires related to the informant as well as tourists and accessing data from relevant agencies. The data obtained will be processed and analyzed using Chi-Aquared analysis and SWOT analysis. The results showed that the revenues (0,638) and attractiveness (0,600) have a strong influence, while the duration of visits (0,500), place of origin (0,439), sex (0,417), visit motif (0,413) and tourists’ age (0,412) are influential medium, as well as transportation (0,223) and education (0,217) affect low. Formulation of marine tourism development strategy is the development of tourist accommodation with the middle-class segment of the tourist market, maintaining the cleanliness of the beach and the naturalness, expansion of business opportunities, increased partnerships with investors, in cooperation with travel agencies, dissemination of information and promotion of tourism, making customs as one tourist attraction, training professionals in the field of tourism and increased the role of local communities in maintaining security.