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A study of marine tourism development in Bulukumba regency
1 Department of Urban and Regional Planning, Faculty of Engineering, Bosowa University of Makassar, Indonesia.
2 Department of Urban and Regional Planning, Faculty of Applied Science and Planning, Karyadarma University of Kupang Indonesia.
3 Department of Agrobussiness, Faculty of Fisheries, Cokroaminoto University of Makassar, Indonesia.
4 Department of Management, STIM LPI Makassar, Indonesia.
5 Department of Economy, Faculty of Sharia and Da'wah, IAIN Sorong, Indonesia.
6 Department of Management, Faculty of Economics and Social Sciences, Fajar University of Makassar, Indonesia.
7 Department of Management, Faculty of Economics, Tompotika University of Luwuk Banggai, Indonesia.
Research Article
International Journal of Science and Research Archive, 2023, 08(01), 671–677.
Article DOI: 10.30574/ijsra.2023.8.1.0118
Publication history:
Received on 25 December 2022; revised on 03 February 2023; accepted on 06 February 2023
Abstract:
Tourist characteristics are needed to determine the market share attraction. This study aims to determine the factors that significantly influence the development of marine tourism and tourist-based characteristics to formulate development strategies. The research method was a descriptive quantitative survey approach. The data were collected by interviews and questionnaires related to the informant as well as tourists and accessing data from relevant agencies. The data obtained will be processed and analyzed using Chi-Aquared analysis and SWOT analysis. The results showed that the revenues (0,638) and attractiveness (0,600) have a strong influence, while the duration of visits (0,500), place of origin (0,439), sex (0,417), visit motif (0,413) and tourists’ age (0,412) are influential medium, as well as transportation (0,223) and education (0,217) affect low. Formulation of marine tourism development strategy is the development of tourist accommodation with the middle-class segment of the tourist market, maintaining the cleanliness of the beach and the naturalness, expansion of business opportunities, increased partnerships with investors, in cooperation with travel agencies, dissemination of information and promotion of tourism, making customs as one tourist attraction, training professionals in the field of tourism and increased the role of local communities in maintaining security.
Keywords:
Development; Strategy; Marine tourism; Lemo-lemo, beach; Characteristics; Travelers
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
