A study on customer satisfaction towards aavin milk with special reference to Salem district

A. ARUMUGAM 1, * and T. POONGODI 2

1 Jairam Arts and Science College, Salem, Tamil Nadu, India.
2 Muthayammal College of Arts and Science, Rasipuram, Tamil Nadu, India.
 
Review
International Journal of Science and Research Archive, 2023, 08(01), 532–536.
Article DOI: 10.30574/ijsra.2023.8.1.0084
Publication history: 
Received on 16 December 2022; revised on 25 January 2023; accepted on 28 January 2023
 
Abstract: 
Customer satisfaction is the consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs and wants.  In India, packet milk is preferred for its hygiene, quality, readily available and so on.  It is available in reasonable quantity for the consumers at any time wherever it is needed. Moreover, it is sterilized at a required temperature so that the quality is assured to the potential consumer for ensuring customer satisfaction in the market. In this research study the researcher focuses on a sample of hundred consumers is taken and customer satisfaction towards packaged milk is analyzed through primary data. 
 
Keywords: 
Customer satisfaction; Packaged milk; Brand preference; Consumers
 
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