Strategy of rural community to dealing Covid-19 pandemic in Indonesia (Case Study: Usto Village, Mare Subdistrict in Bone Regency)

Hendra Gunawan 1, * and Muhammad Yusuf 2

1 Department of Human Resource Management, College of Economics, AMKOP Makassar, St. Meranti No.1, Panakkukang, Makassar, South Sulawesi 90231 Indonesia.
2 Department of Fisheries Agrobusiness, Fisheries Faculty, Cokroaminoto University Makassar, St. Perintis Independence Km 11, Tamalanrea, Makassar, South Sulawesi, 90245 Indonesia.
 
Review

International Journal of Science and Research Archive, 2021, 04(01), 012-017.
Article DOI: 10.30574/ijsra.2021.4.1.0168
 
Publication history: 
Received on 23 September 2021; revised on 07 November 2021; accepted on 09 November 2021
 
Abstract: 
Various problems and impacts arise due to the covid-19 pandemic, not only impacting health problems, but also affecting the economic conditions, education, and social life of the community including rural communities. Usto Village is one of the villages in the Mare Subdistrict of Bone Regency of South Sulawesi Province. Usto villages, as well as other villages in Indonesia and parts of the world, are also affected by covid-19. The location of the study is in Usto Village Mare District bone District of South Sulawesi Province, Indonesia. The type of data used in the study is primary data sourced from respondents' answers to a number of questions related to research variables. The data collection method used in this study is a survey method with structured interview techniques. The data analysis method used in this study is a quantitative analysis method with the AHP (Analytical Hierarchy Process) approach with the help of Expert Choice software. Research results obtained: 1) the main criteria that are considered by the people of Usto Village, especially in the face of the covid-19 pandemic in Indonesia, is the economic factor that reached 48.10%. While the main strategy of the people of Usto Village in dealing with the Covid-19 pandemic is the strategy of increasing business networks.
 
Keywords: 
Strategy; Covid-19; Usto Village; Bone Regency
 
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