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Revolutionizing digital marketing with RPA: Automating campaign management and customer engagement
Principal Architect Intelligent Automation, USA.
Research Article
International Journal of Science and Research Archive, 2023, 08(02), 724–736.
Article DOI: 10.30574/ijsra.2023.8.2.0171
Publication history:
Received on 03 January 2023; revised on 14 April 2023; accepted on 17 April 2023
Abstract:
As the field of digital marketing has started escalating at lightning speed, a rise in demands for enhanced and fast removes, higher accuracy, and personalization has surged the selection of modern technology. These, among other things, belong to an innovative tool, Robotic Process Automation (RPA). This article explores how RPA revolutionizes digital marketing by looking at patterns and automating actions in campaigns and client communications. E-marketing was a completely manual process, with data input, campaign monitoring, and interaction with customers. RPA has the answer to these processes, thereby freeing the marketer’s time to focus on planning and creativity.
RPA integration in digital marketing helps businesses enhance efficiency, minimize errors, and save time when automating their activities. RPA-driven automation tools are capable of supporting data analysis in real-time, managing campaigns on multiple social media platforms, and processing the personalized messages to deliver to customers in real-time. In addition, integrating RPA makes it easier for businesses, especially when dealing with high volumes of work, since this guarantees equal productivity and quality without affecting customers.
This article also reveals key considerations that more organizations face when implementing RPA, including system integration and cost. In this article, the author outlines some cases and real-life examples of RPA vendors who achieved outstanding results for their businesses and marketing campaigns. Finally, this paper explains how RPA will transform the digital marketing process in the future and provide marketers with a potent technological platform that will be useful for increasing efficiency and impact on the target audience.
Keywords:
Digital marketing; RPA Integration; Robotic Process Automation; RPA
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
