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ISSN Approved Journal || eISSN: 2582-8185 || CODEN: IJSRO2 || Impact Factor 8.2 || Google Scholar and CrossRef Indexed

Peer Reviewed and Referred Journal || Free Certificate of Publication

Research and review articles are invited for publication in March 2026 (Volume 18, Issue 3) Submit manuscript

Reviewing the impact of digital platforms on entrepreneurship in Africa

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  • Reviewing the impact of digital platforms on entrepreneurship in Africa

Noluthando Zamanjomane Mhlongo 1, Donald Obinna Daraojimba 2, *, Odeyemi Olubusola 3, Adeola Olusola Ajayi-Nifise 4 and Titilola Falaiye 5

1 Department of Accounting, City Power, Johannesburg, South Africa.
2 Department of Information Management, Ahmadu Bello University, Zaria, Nigeria.
3 Independent Researcher, Nashville, Tennessee, USA.
4 Department of Business Administration, Skinner School of Business, Trevecca Nazarene University, USA.
5 Walden University, USA.

Review Article

 

International Journal of Science and Research Archive, 2024, 11(01), 1364–1375.
Article DOI: 10.30574/ijsra.2024.11.1.0228
DOI url: https://doi.org/10.30574/ijsra.2024.11.1.0228

Received on 27 December 2023; revised on 03 February 2024; accepted on 05 February 2024

This review provides a comprehensive analysis of the profound impact of digital platforms on entrepreneurship in Africa. Against the backdrop of diverse economies and unique challenges, the examination explores the transformative role played by digital platforms in shaping the entrepreneurial landscape. Key themes include the empowerment of small businesses through enhanced market access and reduced barriers to entry, the fostering of inclusive economic participation, and the catalyzation of innovation across various sectors. The review delves into the ways digital platforms have become instrumental in overcoming traditional constraints, enabling entrepreneurs to reach wider audiences and create sustainable business models. It explores the democratization of opportunities, particularly for previously marginalized groups, fostering an environment of inclusivity and diversity within the entrepreneurial ecosystem. Furthermore, the review critically assesses the challenges associated with the integration of digital platforms, such as issues related to digital literacy, access to technology, and regulatory considerations. It also highlights the potential opportunities for collaboration between digital platforms, governments, and local communities to address these challenges and create an enabling environment for entrepreneurship to thrive. As Africa increasingly embraces the digital age, understanding the nuanced dynamics between digital platforms and entrepreneurship becomes imperative. This review not only offers insights into the current state of affairs but also anticipates future trends, providing valuable guidance for policymakers, entrepreneurs, and stakeholders aiming to leverage digital platforms for sustainable economic development on the continent. The review encapsulates the multifaceted impact of digital platforms, positioning them as transformative agents in reshaping the entrepreneurial landscape and fostering a more inclusive and innovative economic future for Africa.

Impact; Entrepreneurship; Digital Platforms; Business; Economies

https://ijsra.net/sites/default/files/fulltext_pdf/IJSRA-2024-0228.pdf

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Noluthando Zamanjomane Mhlongo, Donald Obinna Daraojimba, Odeyemi Olubusola, Adeola Olusola Ajayi-Nifise and Titilola Falaiye. Reviewing the impact of digital platforms on entrepreneurship in Africa. International Journal of Science and Research Archive, 2024, 11(01), 1364–1375. Article DOI: https://doi.org/10.30574/ijsra.2024.11.1.0228

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

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