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The relationship between corporate social responsibility and brand awareness
Department of Law, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, India.
Research Article
International Journal of Science and Research Archive, 2023, 09(02), 780–785.
Article DOI: 10.30574/ijsra.2023.9.2.0670
Publication history:
Received on 23 June 2023; revised on 19 August 2023; accepted on 21 August 2023
Abstract:
The study aimed to investigate how corporate social responsibility (CSR) affects brand awareness. A quantitative approach was applied to analyze the data in this study. The researchers used the random sampling method to obtain data from the participants so that their study would be representative of the concerned population. The researchers collected data from 268 shops in Sana'a governorate. The results of this study revealed that there is a positive relationship between corporate social responsibility and brand awareness.
Keywords:
Corporate social responsibility; Brand awareness; Yemen
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
