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ISSN Approved Journal || eISSN: 2582-8185 || CODEN: IJSRO2 || Impact Factor 8.2 || Google Scholar and CrossRef Indexed

Peer Reviewed and Referred Journal || Free Certificate of Publication

Research and review articles are invited for publication in March 2026 (Volume 18, Issue 3) Submit manuscript

NLP for sentiment analysis, customer service automation, and market trend predictions

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  • NLP for sentiment analysis, customer service automation, and market trend predictions

B Harmanpreet *, G Harikrishna and I Dhulipalla

Anna University, Artificial Intelligence, Chennai, Tamilnadu, India.

Review Article
 
International Journal of Science and Research Archive, 2023, 10(01), 1084–1090.
Article DOI: 10.30574/ijsra.2023.10.1.0698
DOI url: https://doi.org/10.30574/ijsra.2023.10.1.0698

Received on 20 July 2023; revised on 18 September 2023; accepted on 21 September 2023

Natural Language Processing (NLP) has emerged as a transformative technology in various domains, particularly in sentiment analysis, customer service automation, and market trend predictions. This paper explores the application of NLP techniques to analyze and interpret vast amounts of unstructured textual data, providing valuable insights and enhancing decision-making processes.
In sentiment analysis, NLP algorithms classify and quantify customer opinions expressed in reviews, social media posts, and feedback, enabling businesses to gauge public sentiment and respond proactively. For customer service automation, NLP-powered chatbots and virtual assistants streamline interactions, offering personalized and efficient support while reducing operational costs. Additionally, NLP-driven market trend predictions analyze news articles, social media trends, and financial reports to forecast market movements, helping businesses stay ahead of the competition.
By leveraging advanced machine learning models and linguistic data, NLP not only improves customer satisfaction and operational efficiency but also empowers organizations with actionable intelligence for strategic planning. This paper highlights the significant impact of NLP in transforming how businesses understand and engage with their customers and the market.

Artificial intelligence; Cyber threats; Financial services; Data security; Risk assessment

https://ijsra.net/sites/default/files/fulltext_pdf/IJSRA-2023-0698.pdf

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B Harmanpreet, G Harikrishna and I Dhulipalla. NLP for sentiment analysis, customer service automation, and market trend predictions. International Journal of Science and Research Archive, 2023, 10(01), 1084–1090. Article DOI: https://doi.org/10.30574/ijsra.2023.10.1.0698

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

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