NLP for sentiment analysis, customer service automation, and market trend predictions

B Harmanpreet *, G Harikrishna and I Dhulipalla

Anna University, Artificial Intelligence, Chennai, Tamilnadu, India.
 
Review
International Journal of Science and Research Archive, 2023, 10(01), 1084–1090.
Article DOI: 10.30574/ijsra.2023.10.1.0698
Publication history: 
Received on 20 July 2023; revised on 18 September 2023; accepted on 21 September 2023
 
Abstract: 
Natural Language Processing (NLP) has emerged as a transformative technology in various domains, particularly in sentiment analysis, customer service automation, and market trend predictions. This paper explores the application of NLP techniques to analyze and interpret vast amounts of unstructured textual data, providing valuable insights and enhancing decision-making processes.
In sentiment analysis, NLP algorithms classify and quantify customer opinions expressed in reviews, social media posts, and feedback, enabling businesses to gauge public sentiment and respond proactively. For customer service automation, NLP-powered chatbots and virtual assistants streamline interactions, offering personalized and efficient support while reducing operational costs. Additionally, NLP-driven market trend predictions analyze news articles, social media trends, and financial reports to forecast market movements, helping businesses stay ahead of the competition.
By leveraging advanced machine learning models and linguistic data, NLP not only improves customer satisfaction and operational efficiency but also empowers organizations with actionable intelligence for strategic planning. This paper highlights the significant impact of NLP in transforming how businesses understand and engage with their customers and the market.
 
Keywords: 
Artificial intelligence; Cyber threats; Financial services; Data security; Risk assessment
 
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0