Navigating the currents: Emerging marketing trends for strategic company adoption

Keren Khambhata *

School of Business, Auro University, Surat, Gujrat, India.
 
Review
International Journal of Science and Research Archive, 2023, 10(02), 626–633.
Article DOI: 10.30574/ijsra.2023.10.2.0992
Publication history: 
Received on 20 October 2023; revised on 02 December 2023; accepted on 05 December 2023
 
Abstract: 
In the dynamic landscape of the contemporary business world, companies face an ever-evolving set of challenges and opportunities in the realm of marketing. This research article delves into the latest marketing trends that companies can strategically adopt to enhance their competitive edge and foster sustainable growth. Drawing on a comprehensive analysis of market dynamics, consumer behavior, and technological advancements, we identify key trends such as personalized content, influencer marketing, augmented reality experiences, and sustainability-focused branding. Through an exploration of case studies and empirical evidence, this article provides insights into the successful implementation of these trends across various industries. Moreover, it offers a forward-looking perspective on the potential impact of emerging technologies, artificial intelligence, and data analytics on the future of marketing strategies. By embracing these trends, companies can not only stay relevant in the market but also create lasting connections with their target audiences in an era of rapid change.
 
Keywords: 
Personalized content; Influencer marketing; Augmented reality; Sustainability
 
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0