Media facade transformation: Shaping youth culture

Deepa K C 1, * and Aiswarya Shelby 2

1 Assistant Professor, Department of Vocational Studies in Multimedia, St. Mary’s College, Thrissur, India.
2 B. Voc IIIRD Year Student, Department of Vocational Studies in Multimedia, St. Mary’s College, Thrissur, India.
 
Research Article
International Journal of Science and Research Archive, 2024, 11(01), 520–525.
Article DOI: 10.30574/ijsra.2024.11.1.0055
Publication history: 
Received on 04 December 2023; revised on 19 January 2024; accepted on 22 January 2024
 
Abstract: 
In today's digitally dominated world, mass media plays a pivotal role in shaping societal norms. The 21st century is marked by innovative technologies, with new media significantly influencing the younger generations. The emergence of digital media, particularly in communication technology, has brought about substantial lifestyle changes. The advent of internet services has remarkably improved societies worldwide, with an increasing number of people contributing to the economic development of their countries. Despite numerous advantages, this article sheds light on the drawbacks associated with the excessive use of the internet and social media, particularly impacting younger members of society. An alarming trend is observed where children spend more time on social media than on essential activities such as sleep. This article delves into the profound influence of such digital addiction on the nature and behavior of the youth. The transformation brought about by digital technologies has profoundly altered the communication and interaction patterns of young individuals.
 
Keywords: 
Innovative technologies; New media; Younger generations; Economic development; Transformation
 
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