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Innovative real estate marketing that combines predictive analytics and storytelling to secure long-term investor confidence
Sales Development Associate, African Modern Art Fund, Ghana.
Review
International Journal of Science and Research Archive, 2020, 01(01), 209-227.
Article DOI: 10.30574/ijsra.2020.1.1.0049
Publication history:
Received on 22 October 2020; revised on 25 December 2020; accepted on 27 December 2020
Abstract:
Amid evolving housing demands and volatile investment landscapes, the real estate industry is witnessing a paradigm shift in how properties are marketed and how investor confidence is cultivated. This paper investigates the strategic fusion of predictive analytics and narrative-driven communication in modern real estate marketing to foster long-term investor trust and support sustainable housing ventures. Predictive analytics, powered by machine learning and behavioral modeling, enables developers and marketers to forecast market trends, identify high-potential investment zones, and segment audiences based on risk tolerance and social impact preferences. However, data alone is insufficient in securing investor commitment. This study highlights how integrating storytelling techniques with analytical outputs creates a more compelling, emotionally resonant marketing experience. These hybrid strategies transform statistical insights into contextualized narratives—framing housing projects within broader economic, social, and environmental goals that matter to today's purpose-driven investors. Drawing from interdisciplinary frameworks, the paper explores successful campaigns that embed predictive modeling within trust-centric storytelling to communicate value, mitigate perceived risks, and align with public-private housing objectives. It also addresses challenges such as data misrepresentation, algorithmic bias, and regulatory concerns, proposing a set of ethical guidelines to ensure transparent and accountable communication. Ultimately, the research demonstrates how innovative real estate marketing—anchored in both precision and persuasion—can reduce capital uncertainty, accelerate funding cycles, and promote long-term stakeholder engagement in affordable and impact-oriented housing ecosystems.
Keywords:
Predictive Analytics; Storytelling; Real Estate Marketing; Investor Confidence; Housing Development; Trust-Based Strategy
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Copyright © 2020 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
