Innovative leadership strategies for sustainable tourism: A case study of Moroccan Daraa-Tafilalt oases

Ahmed ENNOUARI *

English for Tourism Business, English Department Laboratory of Culture, Representation, Education, Didactics and Training Engineering, ,Faculty of Letters and Human Sciences, Dahr El Mahraz, University Sidi Mohamed Ben Abdellah, Fes, Morocco.
 
Review
International Journal of Science and Research Archive, 2024, 12(01), 157–169.
Article DOI: 10.30574/ijsra.2024.12.1.0715
Publication history: 
Received on 13 March 2024; revised on 24 April 2024; accepted on 27 April 2024
 
Abstract: 
In the contemporary digital era, sustainable tourism development in remote regions, particularly in the Moroccan Daraa-Tafilalt Oases, necessitates innovative leadership strategies. This study investigates how leadership fosters innovation and resilience within these remote areas to promote sustainable tourism. Employing a mixed-methods approach, the research delves into effective leadership strategies, stakeholder engagement, and the integration of innovative practices in the digital age, before and after strategies implementation. The results for each stage underscore the importance of visionary leadership, community involvement, and adaptive approaches in navigating the complexities of remote tourism development amidst digital transformations. Additionally, the study identifies cultural sensitivity, environmental factors, and the rational exploitation of local resources as key factors contributing to successful leadership in fostering sustainable tourism. The insights gleaned from this research offer valuable guidance for policymakers, industry stakeholders, and local communities striving for sustainable development in remote oasis regions in the digital era.
 
Keywords: 
Leadership; Sustainable Tourism; Remote Areas; Innovation; Resilienc
 
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