Influence of IT innovation on the effectiveness of supply chain management among the manufacturing sectors in China

This study examines the moderating role of IT innovation in the relationship between the four pillars of supply chain management—purchasing, demand forecasting, logistics, and customer service—and supply chain effectiveness in the manufacturing sector in Guangzhou, China. Using partial least squares structural equation modeling (PLS-SEM), the analysis demonstrates that purchasing, demand forecasting, logistics, and customer service significantly and positively impact supply chain effectiveness. IT innovation is found to significantly enhance these relationships, underscoring its critical role in optimizing supply chain operations. The findings highlight IT innovation as a key enabler of operational excellence, enhancing efficiency and responsiveness in supply chain processes. This research contributes to the theoretical understanding of IT-driven supply chain management and provides actionable insights for manufacturing firms aiming to maintain competitiveness in an evolving global market. Implications for theory development, management practice, and the manufacturing industry are discussed, along with recommendations for future research.