The impact of digital marketing on global brand image: A customer segmentation approach

Deepesh Sheth *

Symbiosis Skills and Professional University, Pune, India.
 
Review
International Journal of Science and Research Archive, 2023, 10(01), 730–735.
Article DOI: 10.30574/ijsra.2023.10.1.0773
Publication history: 
Received on 10 August 2023; revised on 26 September 2023; accepted on 29 September 2023
 
Abstract: 
The impact of digital marketing on global brand image is an intriguing topic that has caught the attention of many marketers worldwide. Digital marketing has revolutionized how businesses communicate with their customers and has become an integral part of their marketing strategy. In this blog, we will explore the impact of digital marketing on global brand image using a customer segmentation approach. We aim to help businesses better understand how digital marketing affects their brand image and how they can use this knowledge to improve their marketing strategies. Over the past few years, digital marketing has grown tremendously and become a dominant player in the marketing industry. The emergence of social media platforms, such as Facebook, Twitter, and Instagram, has given businesses a new way to reach out to their customers and engage with them. Digital marketing has allowed companies to target specific segments of customers, measure the impact of their marketing campaigns in real time, and engage with customers on a more personalized level. Global brand image is essential for businesses expanding their reach beyond their borders. It refers to how customers perceive a company and its products or services worldwide.
 
Keywords: 
Digital Marketing; Customer Segmentation; Target Marketing; Social Media
 
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