Growth of content marketing through LinkedIn channel

V. Jenifer 1, *, S. Vishmita 2 and K. Sowmiya 2

1 Department of Commerce Business Application, Sri Krishna Arts and Science College, Coimbatore, India.
2 Master of International Business, Sri Krishna Arts and Science College, Coimbatore, India.
 
Research Article
International Journal of Science and Research Archive, 2023, 08(02), 166–171.
Article DOI: 10.30574/ijsra.2023.8.2.0227
Publication history: 
Received on 07 February 2023; revised on 14 March 2023; accepted on 17 March 2023
 
Abstract: 
Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media. LinkedIn is a social website which had been launched for the purpose of creating professional network and connect, like education and Business. LinkedIn marketing is a great tool for large B2B companies looking to promote their brands by reaching professionals through ad campaigns. This social website allows business people to perform various tasks like posting promotional videos, customising attractive company profile, participating in active chats with the live customers. This suggests that people on LinkedIn are generally interested in informative and educational content, which seems fitting for a professional social work. This research also emphasizes on content marketing applications such as SlideShare, Pulse and company pages which will support B2B. The Objective of this study is to analyse the various promotional strategies used by B2B business through LinkedIn channel. This study also concentrates on the benefits of existing customers flowing through LinkedIn. The sample size of this study is restricted to 100 and the area of the study is restricted to Tamilnadu. This Study enhances that for many Influencers and content creators, social media channels are the primary source of business and income. In this note, LinkedIn has a strong base of followers and these followers will help to increase the brand audience. Henceforth, this study brings out the benefits of digital marketing and gaining social knowledge.
 
Keywords: 
Social media analytics; LinkedIn; B2B Business; Brand Audience
 
Full text article in PDF: 
 
Copyright information: 

Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0