The Future of Affiliate Marketing: Forecasts and Opportunities

Kostiantyn Shurupov *

An expert in digital marketing and affiliate business development. United States of America.
 
Review
International Journal of Science and Research Archive, 2024, 12(02), 3128-3131.
Article DOI: 10.30574/ijsra.2024.12.2.1326
Publication history: 
Received on 08 June 2024; revised on 20 July 2024; accepted on 28 July 2024
 
Abstract: 
This article explores the key trends and prospects shaping the future of affiliate marketing in the coming years. Drawing on the practical experience of Kostiantyn Shurupov and international research data, it analyzes major growth directions: the integration of artificial intelligence, the increasing influence of bloggers and social media, the shift toward DTC (Direct-to-Consumer) models, personalization driven by Big Data, and the development of sustainable partnership ecosystems. The article also discusses challenges such as competition for high-quality traffic, regulatory issues, and changing user behavior.
 
Keywords: 
Affiliate Marketing; Future Of Marketing; Digital Marketing; KPI; DTC; Personalization; Artificial Intelligence; Partnership Ecosystems
 
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