Entrepreneurship in the digital age: A comprehensive review of start-up success factors and technological impact

Oluwaseun  Peter Oyeyemi 1, Azeez Jason Kess-Momoh 2, Ganiyu Bolawale Omotoye 3, Binaebi Gloria Bello 4, Sunday Tubokirifuruar Tula 5 and Andrew Ifesinachi Daraojimba 6, *

1 Marketing Department British American Tobacco, Nigeria.
2 Ama Zuma Oil & Gas, Lagos, Nigeria.
3 Independent Researcher, Lagos.
4 Kings International School, Port-Harcourt, Rivers State, Nigeria.
5 Department of Accounting, Ignatius Ajuru University of Education, Port-Harcourt Rivers State, Nigeria.
6 Department of Information Management, Ahmadu Bello University, Zaria, Nigeria.
 
Review
International Journal of Science and Research Archive, 2024, 11(01), 182–191.
Article DOI: 10.30574/ijsra.2024.11.1.0030
Publication history: 
Received on 21 November 2023; revised on 09 January 2024; accepted on 11 January 2024
 
Abstract: 
As the global business landscape undergoes a profound transformation in the digital age, entrepreneurship has emerged as a driving force behind innovation, economic growth, and job creation. This paper presents a comprehensive review of the key success factors influencing start-ups in the contemporary digital era, with a specific focus on the profound impact of technology. The study synthesizes insights from a diverse range of academic research, industry reports, and case studies to identify and analyze the critical factors that contribute to the success of start-ups in the digital realm. The multifaceted nature of entrepreneurship is explored, encompassing aspects such as strategic planning, team dynamics, market analysis, and financial management. Additionally, the review looks into the evolving role of technology as a catalyst for entrepreneurial ventures, examining how advancements in artificial intelligence, blockchain, data analytics, and other cutting-edge technologies shape the entrepreneurial landscape. Some key success factors are categorized and discussed in depth, providing entrepreneurs, investors, and policymakers with a comprehensive framework for understanding the intricacies of navigating the digital business environment. Furthermore, the paper sheds light on the challenges and opportunities presented by the digital age, emphasizing the need for agility, adaptability, and continuous innovation. By synthesizing existing knowledge and identifying emerging trends, this review contributes to the growing body of literature on entrepreneurship in the digital age. The findings aim to inform and guide both aspiring and seasoned entrepreneurs, as well as stakeholders in the entrepreneurial ecosystem, fostering a deeper understanding of the dynamics that drive start-up success in an era defined by technological disruption.
 
Keywords: 
Entrepreneurship; Digital Age; Technological Impact; Innovation; Strategic Planning; Artificial Intelligence
 
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0