Data privacy in the era of AI: Navigating regulatory landscapes for global businesses

Geraldine O Mbah *

LL.M, University of the Pacific, McGeorge School of Law, California, USA.
 
Research Article
International Journal of Science and Research Archive, 2024, 13(02), 2040–2058.
Article DOI: 10.30574/ijsra.2024.13.2.2396
Publication history: 
Received on 07 October 2024; revised on 04 December 2024; accepted on 06 December 2024
 
Abstract: 
The convergence of artificial intelligence (AI) and data privacy has created a pivotal challenge for global businesses navigating complex regulatory landscapes. As AI systems increasingly depend on vast datasets to deliver insights and drive innovation, concerns about data protection, algorithmic transparency, and compliance with privacy laws have intensified. The global regulatory environment, encompassing frameworks such as the European Union’s General Data Protection Regulation (GDPR), California’s Consumer Privacy Act (CCPA), and China’s Personal Information Protection Law (PIPL), presents a fragmented legal landscape that requires careful navigation. This paper examines the multifaceted challenges businesses face in aligning AI adoption with regulatory compliance while maintaining ethical standards. Key concerns include managing cross-border data transfers, ensuring data minimization, addressing algorithmic biases, and safeguarding consumer rights in automated decision-making processes. Furthermore, the need for global harmonization of privacy standards is emphasized, given the inconsistencies in regulations across jurisdictions. Actionable insights are provided for businesses to adapt and thrive in this regulatory environment. These include the implementation of privacy-by-design in AI systems, the adoption of advanced data protection technologies like federated learning and differential privacy, and leveraging AI to enhance compliance processes, such as automated data audits and real-time breach detection. The paper also advocates for collaborative efforts among governments, industry stakeholders, and regulators to establish a cohesive framework for AI and data privacy. By strategically addressing these challenges, businesses can build trust with consumers, mitigate legal risks, and unlock AI’s transformative potential in a privacy-centric era.
 
Keywords: 
Artificial Intelligence; Data Privacy; GDPR; Regulatory Compliance; Ethical AI; Global Businesses
 
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