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Cultural sensitivity of food establishments as predictor of company reputation and quality service
College of Hospitality Management and Tourism, Laguna State Polytechnic University, Siniloan, Laguna, Philippines.
Research Article
International Journal of Science and Research Archive, 2023, 08(02), 617–644.
Article DOI: 10.30574/ijsra.2023.8.2.0326
Publication history:
Received on 13 March 2023; revised on 23 April 2023; accepted on 25 April 2023
Abstract:
This study aimed to examine the relationship between cultural sensitivity, company reputation, and quality service in food establishments in the 4th district of Laguna, Philippines. The research focused on the demographic profiles of the respondents and their perceptions of cultural sensitivity, company reputation, and quality service. Descriptive-correlation research design and convenience sampling were used to gather data from restaurant customers. The findings revealed moderate levels of cultural sensitivity and quality service in the food establishments. The study also demonstrated no significant relationship between the demographic profile of the respondents and their perception of cultural sensitivity, except for educational attainment, which showed a highly significant relationship with company reputation and quality service. The researcher recommends food establishments to enhance employees' cultural sensitivity through trainings, create unique strategies, and conduct regular evaluations to improve company reputation and quality service. Engaging with customers through social media and diversifying the workforce can also improve the establishments' image and service quality. Effective communication and the utilization of various statistical methods for future research are also suggested.
Keywords:
Cultural sensitivity; Company reputation; Quality service; Food establishments; Demographic profile; Customer perception
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
