The cultural memory inside a bouquet

This article examines how seemingly ordinary flowers can serve as carriers of much deeper meanings — cultural, emotional, and social. Focusing on the intersection of cultural studies, psychology, and floristic practice, the author analyzes how floral arrangements not only decorate space, but also "preserve" the memory of events, feelings, and relationships.

The study is based on a qualitative analysis of scientific sources and practical examples of the use of flowers in different cultural contexts. Particular attention is paid to the symbolic meanings of flowers, their role in rituals, and their ability to evoke emotional reactions.

The author shows that a bouquet can be considered a kind of memory carrier — an object that simultaneously activates the personal memories of an individual and the collective representations of society. Flowers are not only an aesthetic element, but also an effective means of nonverbal communication, helping to convey complex feelings without words.

Thus, floristry appears as a much broader phenomenon than decorative practice — it is part of a cultural process associated with the preservation of memory and the formation of social ties.