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Corporate Social Responsibility (CSR) And Brand Image
University of edinburgh MA Social Policy and Economics, United Kingdom
Research Article
International Journal of Science and Research Archive, 2024, 13(02), 1569–1578.
Article DOI: 10.30574/ijsra.2024.13.2.2348
Publication history:
Received on 20 October 2024; revised on 26 November 2024; accepted on 29 November 2024
Abstract:
This study provides a thorough analysis of the relationship that exists between brand image and CSR. By combining existing knowledge, examining empirical data, and providing insights into the possible consequences and uses for organizations, this research seeks to shed light on this complex relationship. The objective is to undertake a comprehensive examination of the extant scholarly literature pertaining to CSR and its impact on brand image. In this research, a mixed-methods research approach was applied to completely study the relationship between CSR and brand image. The research design combined both qualitative and quantitative methodologies, providing for a holistic knowledge of the CSR-brand image nexus. Findings indicate that within the ever-changing and dynamic realm of business, CSR has developed as a strategic instrument for the purpose of defining brand image and cultivating consumer loyalty. Consumers are not solely in pursuit of items; rather, they are making deliberate decisions to associate themselves with brands that are in harmony with their personal beliefs. Consequently, businesses must prioritize the establishment of authentic and transparent CSR activities. The alignment between the ethical compass that guides CSR actions and the basic principles of a corporation is crucial. Overall, this research has provided evidence to support the notion that CSR--+ has transitioned from being a discretionary choice to being an essential requirement in contemporary society.
Keywords:
Corporate Social Responsibility (CSR); CSR-brand image nexus; brand image; Customer Engagement
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
