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ISSN Approved Journal || eISSN: 2582-8185 || CODEN: IJSRO2 || Impact Factor 8.2 || Google Scholar and CrossRef Indexed

Peer Reviewed and Referred Journal || Free Certificate of Publication

Research and review articles are invited for publication in March 2026 (Volume 18, Issue 3) Submit manuscript

Privacy, confidentiality and ethical concerns in audio ai assistants: A comparative study of North American, European, and Asian Markets

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  • Privacy, confidentiality and ethical concerns in audio ai assistants: A comparative study of North American, European, and Asian Markets

Peprah Owusu 1, Samuel Omokhafe Yusuf 2, *, Godbless Ocran 1, Enis Agyeman Boateng 3, Sylvester Obeng Krampah 3 and Adedamola Hadassah Paul-Adeleye 4

1 School of Business, Worcester Polytechnic Institute, Massachusetts, USA.
2 Independent Researcher, Massachusetts, USA.
3 Institute of Science and Technology for Development, Worcester Polytechnic Institute, Massachusetts, USA.
4 Independent Researcher, Alimosho, Lagos, Nigeria.

Review Article
 

International Journal of Science and Research Archive, 2024, 13(01), 3023–3035.
Article DOI: 10.30574/ijsra.2024.13.1.2002
DOI url: https://doi.org/10.30574/ijsra.2024.13.1.2002

Received on 10 September 2024; revised on 20 October 2024; accepted on 23 October 2024

This study examines the ethical, privacy, and confidentiality issues with audio AI assistants in the markets of North America, Europe, and Asia. Understanding the ramifications of data collecting, storage, and usage is crucial as the use of technologies like Google Assistant and Amazon Alexa grows. The study highlights significant regulatory differences between the areas; North America offers a fragmented landscape, and many Asian nations are still developing their data protection legislation, while Europe leads with strong frameworks like the General Data Protection Regulation (GDPR). Key challenges identified include a lack of user awareness regarding privacy rights, extensive data collection practices, unauthorized listening, data breaches, and cultural differences influencing attitudes toward data protection. The findings reveal that these challenges impact user trust and hinder the responsible innovation of AI technologies. Recommendations for improvement include establishing global regulations to promote consistency in data protection, adopting best practices such as privacy-by-design principles, and enhancing user education initiatives. Additionally, the study identifies critical areas for future research, particularly the role of AI assistants in sensitive sectors like healthcare and education, where privacy concerns may differ significantly. Overall, this comparative analysis provides a foundational understanding of audio AI assistants' ethical landscape and underscores the importance of addressing these issues to foster a secure and trustworthy digital environment.

Privacy; Confidentiality; Ethical Concerns; Data Protection; Regulatory Frameworks

https://ijsra.net/sites/default/files/fulltext_pdf/IJSRA-2024-2002.pdf

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Peprah Owusu, Samuel Omokhafe Yusuf, Godbless Ocran, Enis Agyeman Boateng, Sylvester Obeng Krampah and Adedamola Hadassah Paul-Adeleye. Privacy, confidentiality and ethical concerns in audio ai assistants: A comparative study of North American, European, and Asian Markets. International Journal of Science and Research Archive, 2024, 13(01), 3023–3035. https://doi.org/10.30574/ijsra.2024.13.1.2002

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

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