Historical and cultural aspects of Art Nouveau style in object design

Art Nouveau appeared as a style in the early 1880s, and existed at the peak of popularity almost before the First World War. The distinctive features of the style are the elegance of lines and curved shapes, the use of muted natural shades, the appeal to romantic motifs, the use of compositional completeness, the author's uniqueness of each product, the combination of natural and precious materials, and soft light. Art Nouveau is appreciated for its sophistication, the atmosphere of comfort it creates, environmental friendliness, built by the style into a principle, and the easy compatibility of Art Nouveau products with other styles. Having arisen at the end of the century before last, Art Nouveau, while preserving its historical and cultural appearance, has had an impact on modern subject designers. The article examines the historical and cultural aspects of Art Nouveau, which influence the work of modern designers. The article presents the factors of influence (and borrowing) of the Art Nouveau style on various branches of subject design: jewelry, interior design, fashion design; the influence of style on the subject-spatial environment. First of all, the heritage of Art Nouveau in modern object design includes a special color scheme, a choice of shapes (ovals, triangles), imitation of natural materials, and a certain arrangement of elements of a design product characteristic of Art Nouveau as a stylistic trend in the cultural and historical aspect. The advantages of the modern period in the development of object design are also considered separately, which consist in the fact that new technologies, techniques, and materials are emerging that allow the most daring sketches of artists, architects, and sculptors of the historical period of the emergence and development of the Art Nouveau style to be embodied in object design.