Theoretical and methodological foundations of comprehensive business consulting

The article examines issues related to the theoretical and methodological framework of comprehensive business consulting. Modern business conditions are characterized by high dynamism, significant complexity of market processes, and intensified competition. Consequently, there is an increasing need for an integrative approach as a tool for strategic management, optimization, and enhancing the competitiveness of economic entities. However, the absence of a unified approach to this field, as well as considerable divergence among scholars regarding its content, structure, and effectiveness, creates a methodological gap between conceptual propositions and the practice of consulting. The aim of the study is to systematize existing views on comprehensive business consulting in light of contemporary trends and challenges. During the research, contradictions related to the integration of various methodological approaches were identified. It was concluded that there is a necessity to develop a multilayered concept of business consulting that encompasses strategic, organizational, and technological aspects of the interaction between consultants and clients. The author’s contribution lies in formulating recommendations for the further development of the theoretical and methodological framework and outlining a vision for the future of the field under analysis. The presented materials will be useful for scholars engaged in strategic management and consulting issues, practicing business consultants, company executives, and developers of educational programs in the fields of management and entrepreneurship.