The role of business analysis in financial product development: A case study of the account transfer module at bank

This paper examines the pivotal role of business analysis in the development of a financial product, focusing specifically on the Account Transfer Module at the Bank. Through detailed analysis of the project’s lifecycle, including the requirements-gathering phase, stakeholder management, risk management, and agile implementation, this case study offers insights into how business analysts ensure that financial products meet business objectives, customer expectations, and regulatory compliance. The findings emphasize the importance of cross-functional collaboration, iterative development, and continuous feedback in successfully delivering secure, scalable, and customer-centric financial products.