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Reviewing the impact of digital platforms on entrepreneurship in Africa
1 Department of Accounting, City Power, Johannesburg, South Africa.
2 Department of Information Management, Ahmadu Bello University, Zaria, Nigeria.
3 Independent Researcher, Nashville, Tennessee, USA.
4 Department of Business Administration, Skinner School of Business, Trevecca Nazarene University, USA.
5 Walden University, USA.
Review
International Journal of Science and Research Archive, 2024, 11(01), 1364–1375.
Article DOI: 10.30574/ijsra.2024.11.1.0228
Publication history:
Received on 27 December 2023; revised on 03 February 2024; accepted on 05 February 2024
Abstract:
This review provides a comprehensive analysis of the profound impact of digital platforms on entrepreneurship in Africa. Against the backdrop of diverse economies and unique challenges, the examination explores the transformative role played by digital platforms in shaping the entrepreneurial landscape. Key themes include the empowerment of small businesses through enhanced market access and reduced barriers to entry, the fostering of inclusive economic participation, and the catalyzation of innovation across various sectors. The review delves into the ways digital platforms have become instrumental in overcoming traditional constraints, enabling entrepreneurs to reach wider audiences and create sustainable business models. It explores the democratization of opportunities, particularly for previously marginalized groups, fostering an environment of inclusivity and diversity within the entrepreneurial ecosystem. Furthermore, the review critically assesses the challenges associated with the integration of digital platforms, such as issues related to digital literacy, access to technology, and regulatory considerations. It also highlights the potential opportunities for collaboration between digital platforms, governments, and local communities to address these challenges and create an enabling environment for entrepreneurship to thrive. As Africa increasingly embraces the digital age, understanding the nuanced dynamics between digital platforms and entrepreneurship becomes imperative. This review not only offers insights into the current state of affairs but also anticipates future trends, providing valuable guidance for policymakers, entrepreneurs, and stakeholders aiming to leverage digital platforms for sustainable economic development on the continent. The review encapsulates the multifaceted impact of digital platforms, positioning them as transformative agents in reshaping the entrepreneurial landscape and fostering a more inclusive and innovative economic future for Africa.
Keywords:
Impact; Entrepreneurship; Digital Platforms; Business; Economies
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
