Mystics as a new trend in the Belarusian tourism industry: Tourists’ motivation and experience

Mystical tourism has gained prominence in the Belarusian tourism industry, attracting a growing number of tourists seeking unique and transformative experiences. This research article explores the emergence of mystics as a new trend in Belarusian tourism and investigates the motivations and experiences of tourists engaging with mystical activities and destinations. Using a mixed-methods approach, including qualitative interviews and quantitative surveys, data was collected from a diverse sample of tourists visiting mystical sites in Belarus. The study reveals that tourists are driven by various motivations, such as spiritual curiosity, personal growth, cultural exploration, and the quest for authentic experiences. Furthermore, the research uncovers the transformative nature of engaging with mystics, as tourists reported heightened spiritual well-being, increased self-awareness, and a deeper connection to the local culture and history. These findings emphasize the need for the development mystical tourism offerings.