Improving employee performance through leadership, motivation and job satisfaction at PT Kharisma Pemasaran Bersama Nusantara Meda

This study aims to analyze the influence of Transformational Leadership, Work Motivation, and Job Satisfaction on Employee Performance and Organizational Commitment at PT. Kharisma Pemasaran Bersama Nusantara Medan. Data were collected through a survey of company employees and analyzed using relevant statistical methods. The results showed that Transformational Leadership (X1) and Work Motivation (X2) have a significant influence on Employee Performance (Y), but do not affect Organizational Commitment (Z). Conversely, Job Satisfaction (X3) has a significant influence on both variables, namely Employee Performance and Organizational Commitment. Furthermore, Employee Performance (Y) is also proven to have a significant influence on Organizational Commitment (Z). However, the Organizational Commitment variable cannot act as a mediator between Transformational Leadership, Work Motivation, and Job Satisfaction with Employee Performance. This finding indicates that while the right leadership and motivation strategies can improve performance, increasing organizational commitment requires a more comprehensive approach. Based on these results, it is recommended that companies focus on developing transformational leadership, increasing work motivation through incentives, and periodically monitoring and providing feedback to improve employee satisfaction and commitment. This study also recommends comparative studies and the development of more holistic models in further research.