Generative Artificial Intelligence in finance

Generative Artificial Intelligence drives substantial financial industry transformations because it helps develop and automate high-quality risk analysis models from both data-based selection and detailed automated operations. Through generative AI platforms financial institutions receive protection against fraud and achieve both automated trading solutions and custom financial systems using synthetic data platforms. Generative AI creates three core problems for financial services when used in their operations including model biases alongside privacy risks for safeguarding data along with conflicts in compliance regulations. The research investigates both practical usage of generative AI within financial institutions and the essential ethical issues they must solve. Research on contemporary financial practice changes concentrates on reviewing recent industrial studies about technological innovations and market adjustments.