Flipping burgers and financials: QSRs COVID-19 Journey

Aaradhya Anurag Badal *

Symbiosis Institute of Business Management, Department of Management, Symbiosis International (Deemed University), Pune, India.
 
Review
International Journal of Science and Research Archive, 2024, 11(01), 1586–1597.
Article DOI: 10.30574/ijsra.2024.11.1.0189
Publication history: 
Received on 23 December 2023; revised on 02 February 2024; accepted on 05 February 2024
 
Abstract: 
The onset of the COVID-19 pandemic presented formidable challenges to India's Quick Service Restaurant (QSR) industry, profoundly impacting its revenue streams, employment landscape, and operational modalities. This analysis delves into the intricate ramifications of COVID-19 on India's QSR sector, elucidating short-, medium-, and long-term repercussions including alterations in consumer behavior, operational adaptations, and macroeconomic shifts. Amidst the pandemic's upheaval, QSR establishments navigated through a landscape fraught with uncertainties, resorting to agile strategies such as contactless ordering, delivery optimization, and workforce reskilling to endure and thrive in the face of adversity. Furthermore, the study underscores the imperative of addressing health apprehensions, mitigating supply chain disruptions, and countering competition from international players to fortify the industry's resilience and foster sustainable recovery.
 
Keywords: 
Fast food; QSR; COVID-19; pandemic; Financial decisions; Restaurants; Management; Adaptation
 
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