Emerging technologies in public health campaigns: Artificial intelligence and big data

Tolulope O Olorunsogo 1, Anthony Anyanwu 2, Temitayo Oluwaseun Abrahams 3, Temidayo Olorunsogo 4, Benedicta Ehimuan 5, * and Oluwatosin Reis 5

1 Independent Researcher, Nebraska, USA.
2 Independent Researcher, San Francisco California USA.
3 Department of Treasury and Finance (Super SA), South Australian Government, Australia.
4 Independent Researcher, Colorado USA.
5 Independent Researcher, Canada.
 
Review
International Journal of Science and Research Archive, 2024, 11(01), 478–487.
Article DOI: 10.30574/ijsra.2024.11.1.0060
Publication history: 
Received on 03 December 2023; revised on 15 January 2024; accepted on 18 January 2024
 
Abstract: 
This research explores the integration of Artificial Intelligence (AI) and Big Data into public health campaigns, envisioning a future where precision, personalization, and proactive interventions redefine healthcare. Analyzing the transformative potential and challenges, the study examines AI's role in disease surveillance, diagnostics, and predictive modeling, alongside Big Data's contributions to personalized interventions and comprehensive health understanding. Ethical considerations, the digital divide, and regulatory frameworks are central challenges, necessitating a delicate balance between innovation and responsibility. The conclusion foresees a healthcare landscape where AI and Big Data enhance the effectiveness of public health campaigns, promising a future characterized by equitable, data-driven, and resilient approaches to address emerging health challenges.
 
Keywords: 
Artificial Intelligence; Big Data; Public Health; Precision Health; Ethical Considerations
 
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0