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The effects of supply chain management strategies on competitive advantage on food and beverage processing companies; a case study in the Ashanti region of Ghana
1 Department of Procurement and Supply Chain Management, Sunyani Technical University, Sunyani. Ghana.
2 Procurement Unit, Sunyani Technical University, Sunyani. Ghana.
3 Procurement Office, C.K Tedam University of Technology and Applied Sciences, Navrongo, Upper East Region, Ghana.
4 Procurement Office, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.
Research Article
International Journal of Science and Research Archive, 2024, 11(02), 569–583.
Article DOI: 10.30574/ijsra.2024.11.2.0450
Publication history:
Received on 05 February 2024; revised on 17 March 2024; accepted on 20 March 2024
Abstract:
The food and beverage industry plays a unique role in expanding economic opportunities because it is universal to life and health. However, the industry’s performance was below average in Ghana and was facing intense competition from the imported food stuffs from overseas. The study adopted quantitative approach with food and beverage processing companies in the Ashanti Region of Ghana as the target population. The target population for the study was hundred selected companies in the SME’s which comprises of fifty respondents in food and fifty respondents in beverage. Structured questionnaires were used to gather primary data in the Ashanti Region of Ghana. Linear regression and correlation statistics were applied to investigate relationship between SCM Strategies and competitive advantage. The study concluded that companies’ competitive advantage is achieved through implementing supply chain agility, collaboration and integration strategies in their networks. The study recommends that the companies should develop a clearly laid down policies and procedures for handling customers’ concerns and also develop interactive websites to achieve effective information sharing and concerns that can be addressed in real time.
Keywords:
Supply Chain Management Strategies (SCM); Competitive Advantage; Supply Chain Collaboration; Supply Chain Integration Strategies; Supply Chain Agility
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
