Assessment of COVID-19 impact on the digitization of Small and Medium Enterprises (SMEs) in India

Vineet Pandey 1, *, Sudesh Kumar 2, Sumit Gupta 3 and Amit Kumar 4

1 School of Automation, Banasthali Vidyapith, Rajasthan, 304022, India.
2 Department of Chemistry, Banasthali Vidyapith, Rajasthan, 304022, India.
3 Department of Mechanical Engineering, Amity University, Noida, Uttar Pradesh, India.
4 Department of Mathematics & Statistics, Banasthali Vidyapith, Rajasthan, 304022, India.
 
Research Article
International Journal of Science and Research Archive, 2024, 11(01), 077–089.
Article DOI: 10.30574/ijsra.2024.11.1.1120
Publication history: 
Received on 23 November 2023; revised on 02 January 2024; accepted on 05 January 2024
 
Abstract: 
This paper sets out to construct a digitization system for sustainability in small and medium-sized enterprises (SMEs). SMEs are the most exposed to the adverse consequences of Covid-19. When people exercise social distancing, they decrease their activity levels outside their homes, resulting in low volume in sales. Because of this, SMEs must shift their mindset by using technological transformation. Compared to offline enterprises, digital SMEs may diversify consumer groups quickly by increasing revenue, providing access to a more extensive client base, increasing operational efficiency, and improving customer experience. SMEs can be expected to maintain their sustainability as a result. But for some SMEs, it is not easy to comprehend the specific digital competencies relevant to their business. However, during the study, it was discovered that online businesses could result in long-term sustainability for their firm, both present and future.
 
Keywords: 
Digitization; Sustainability; SMEs; Covid-19
 
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