Analysis of politeness strategies in kῖmwῖmbῖ (E531) condolence messages

The purpose of this paper is to investigate the politeness strategies used by condolers in expressing condolence in Kῖmwῖmbῖ. Death is a natural part of human life. Regardless of its cause, it is usually very painful and therefore, losing a loved one causes deep feelings of loss and sorrow not only to the family of the deceased but also to friends and relatives. The main purpose of expressing condolence is to convey sympathy or compassion to the bereaved. Yule (2017) argues that in linguistic politeness, face is the most important concept and claims that a person’s face in pragmatics is their public self-image. In expressing condolence, condolers threaten the face of the bereaved but also employ politeness strategies to formulate messages in order to save the bereaved’s face. The study adopted the qualitative and quantitative research approaches and used Brown and Levinson (1978) Politeness Theory. Politeness theory focuses on ‘saving face’ which is a key aspect in politeness. The study was conducted in Chogoria Division, Maara Subcounty, Tharaka Nithi County, Kenya. Purposive sampling was used to sample twenty condolence messages for analysis. A guiding card was used to categorize the condolence utterances with politeness strategies. The data was analyzed both qualitatively and quantitatively providing explanation of these politeness strategies and giving their frequencies and percentages in tables. It was established that the four politeness strategies proposed in the politeness theory are used in expressing condolence in Kῖmwῖmbῖ, with positive politeness strategy being the most used. The findings add to the existing knowledge in pragmatics, especially on politeness and burial discourse. Similarly, the study provides data which can be used to compare with other languages hence aiding in generalizing conclusions of condolence speech act.