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AI in E-commerce: Reviewing developments in the USA and their global influence
1 Independent Researcher, Nashville, Tennessee, USA.
2 Independent Researcher, Lagos, Nigeria.
3 Department of Accounting, City Power, Johannesburg, South Africa.
4 Department of Information Management, Ahmadu Bello University, Zaria, Nigeria.
5 Independent Researcher, Houston, Texas, USA.
6 Independent Researcher, UK.
Review
International Journal of Science and Research Archive, 2024, 11(01), 1460–1468.
Article DOI: 10.30574/ijsra.2024.11.1.0232
Publication history:
Received on 29 December 2023; revised on 03 February 2024; accepted on 06 February 2024
Abstract:
The integration of Artificial Intelligence (AI) in the field of E-commerce has witnessed significant developments in the United States, subsequently influencing global trends and practices. This study explores the recent advancements and their broader impact on the E-commerce landscape. In the USA, AI technologies have become integral to enhancing customer experiences and optimizing operational efficiency in E-commerce platforms. Machine learning algorithms are increasingly employed for personalized recommendations, creating a more tailored shopping experience for users. Natural Language Processing (NLP) applications enable improved customer interactions through chatbots and virtual assistants, streamlining customer service processes. Furthermore, AI-driven predictive analytics has revolutionized inventory management and demand forecasting, allowing E-commerce businesses to optimize stock levels, reduce costs, and minimize out-of-stock situations. This data-driven approach not only enhances operational efficiency but also contributes to a more sustainable and resilient supply chain. The influence of AI in the USA has transcended domestic boundaries, shaping global E-commerce practices. As American E-commerce giants implement cutting-edge AI technologies, other nations look to adopt similar strategies to remain competitive in the global market. The adoption of AI is particularly pronounced in emerging E-commerce markets, where technological advancements play a pivotal role in leapfrogging traditional retail models. Despite these advancements, challenges such as data privacy concerns and ethical considerations surrounding AI algorithms persist. Striking a balance between innovation and responsible AI implementation is crucial to ensuring sustained growth and societal trust in E-commerce platforms (Ilugbusi et al., 2020). AI has become a transformative force in the USA's E-commerce sector, triggering a ripple effect on a global scale. As the technological landscape evolves, a comprehensive understanding of the developments in the USA provides valuable insights for E-commerce stakeholders worldwide, guiding them in harnessing the full potential of AI for future growth and innovation.
Keywords:
AI; E-commerce; USA; Global influence; Development; Review
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
